Construction Guidelines
WORDMARK
The wordmark logo holds immense importance as a symbol that represents our brand. It is crucial to handle it with the highest level of care, thoughtfulness, and meticulous attention to detail, as it plays a pivotal role in establishing our brand's recognition and identity. Adhering to the construction guidelines is essential to ensure the logo's accuracy. The line weight, denoted as "X," can be utilized as a reference unit for establishing further guidelines.
WORDMARK
Clear Space & Sizing
In order to maintain the integrity of the Everheal logo, it is important to keep a certain amount of clear space around it at all times. This clear space serves to separate the logo from any other visual elements that may distract from its impact, such as competing logos, text, photos, or background patterns.
The Everheal logo necessitates a specific amount of clear space, which is determined by dividing the letter "E" into two equal parts. One of these parts can be used as a measurement unit for the clear space surrounding the logo. It is crucial to maintain this minimum clear space consistently, regardless of whether the logo is being proportionally enlarged or reduced in size
Do not use colours that compromise visibility or contrast of the logo.
Do not use black (#000000)
Do not use glyph + word logo combination, they exist separately.
Do not use logo against any non-specified grey
Do not use logo directly over secondary palette
Do not fade/lower opacity of logo
DONT’s
Do’s & Don’ts
WORDMARK
Clear space & sizing
GLYPH
The logo is horizontally divided into four equal parts. These divided sections, referred to as "Y," can serve as a measuring unit for clear space.
The logo is divided vertically into two equal parts, with the right portion being further divided into four equal sections. The vertically split bars can be referred to as "X," and one of these bars serves as a unit of measurement for the clear space.
Clear space & sizing
GLYPH
A clear space equivalent to “2Y” should be maintained around all sides of the enclosed box.
The Glyph logo requires a designated amount of clear space. It is recommended to leave a space equivalent to 3X at the top and bottom of the logo, while a space equivalent to 1Y should be maintained on both sides. This minimum clear space should be consistently maintained, regardless of whether the logo is being proportionally enlarged or reduced in size.
COLOUR PALETTE
4
This is a visual depiction of the proportions of use.
These are acceptable variations in the brand colours, especially for communications and stationary.
Secondary colours are meant to be used sparsely. Purple, green and orange are a dynamic triadic colour scheme. The fresh green, vibrant orange and rich purple make for a lively yet elite palette.
The tertiary colours are softened blacks and whites.
UI palettes are allowed to use tints & shades of primary and secondary colours. It is preferred to use the Tertiaries as presented.
primary
secondary
tertiary
4
#FFC295
#A0C870
Melon
Golden Glow
#FFDE91
#FFEBDC
#401263
#5C198D
Eggplant
#9D75BB
#FF76E1
Hopbush
#FFADED
#FFD6F6
#FFF1FC
Wisp Pink
#FFFFFF
Ebony
Clay
#FFC1B0
10
4
This is a visual depiction of the proportions of use for the primary, secondary and tertiary colours.
These are acceptable variations in the brand colours, especially for communications and stationary.
COLOUR PALETTE
Empowering Pregnancy and Postpartum Wellness
Brand Development
Project Overview: EverHeal is a comprehensive pregnancy and postpartum care app designed to support women through the transformative journey of motherhood. The brand delivers personalized care through a multidisciplinary team of specialists, ensuring physical, emotional, and nutritional well-being for mothers-to-be and new mothers.
Brand Development: As part of the project, we developed EverHeal's brand identity, guidelines, and touchpoints to resonate with its audience. The branding highlights the values of empathy, trust, and professional care, aligning with the needs of modern mothers seeking expert support during their pregnancy and recovery phases.
The Everheal logo integrates a DNA-inspired design to symbolize life, precision, and Everheal's commitment to personalized healthcare solutions. The purple reflects trust, innovation, and excellence, while the pink adds warmth, compassion, and vitality, creating a perfect balance between professionalism and care. This futuristic yet approachable design embodies Everheal’s vision of advancing wellness with a human touch.
This project was conceptualized and developed during my job at Yellowchalk, Bangalore. It showcases my contributions to crafting a cohesive and future-ready brand identity for Everheal, a project now successfully launched. The work reflects the collaborative efforts of the Yellowchalk team, with my active involvement in its design and execution. The project belongs to Yellowchalk.
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