Primary Research

Problem Statement

About Brand

Design Language

Dhanteras Packaging

Choti Diwali packaging

Diwali Packaging

Diwali is a festival of togetherness, a time to bond through pooja and cherished family rituals. Yet, in today’s fast-paced world, these traditions are slipping away, leaving a gap in family celebrations. Reet aims to rekindle these lost connections by making rituals accessible, meaningful, and easy to embrace, ensuring the spirit of Diwali lives on through every family gathering.

In today’s fast-paced world, many individuals, particularly those from nuclear families or working professionals struggle to connect with traditional Diwali rituals due to time constraints and lack of knowledge.

Introducing

Comprehensive Diwali pooja kit

It simplifies the Pooja process by including all essential materials, step-by-step instructions of conducting pooja, and cultural insights.



This solution aims to help families easily conduct the rituals and teach these important traditions to the next generation, preserving the cultural essence of Diwali and fostering a deeper connection to the celebrations

Reet is a curated pooja material brand that celebrates traditions, offering thoughtfully designed boxes for Dhanteras, Narak Chaturdashi, and Diwali.

Each box includes pooja vidhi, mantras, and prasadi, with creative packaging inspired by cultural stories like Samudra Manthan. Reet blends tradition with modern design, making pooja rituals meaningful and accessible