This project aimed to reimagine the digital presence of Srujna, a nonprofit empowering women across India. The focus was on understanding the organization’s essence and translating it into a compelling visual and user experience. By balancing storytelling with strategic interface design, the platform was designed to go beyond a typical website—becoming a space that reflects Srujna’s impact, fosters trust, and encourages engagement. From decoding the brief to structuring product and website visuals, every step was rooted in empathy, clarity, and purpose.